I own multiple businesses, and while some of them do just fine with word of mouth business, others do not. The ones that do do not require a creative marketing plan they just function and operate through word of mouth because they provide good products to people in a small community, for example one of my restaurants. However, other businesses DO require marketing plans to get the word out, and in this day and age the best course of action to do that is the internet!
It is no secret that people are more connected than ever. Information for anything and everything is right at our fingertips, and within seconds we can find what we are looking for with a simple search online. Knowing how to get your business and website in front of the people searching for the products and services you offer can catapult your business from zero to hero in a short amount of time. This is known as digital marketing.
A friend of mine, who goes by Josh, shared a lot of this information with me, and expanded on it in great detail. He explained how the search engines work and showed me examples of how businesses are capitalizing on these searches to attain new customers. I immediately wanted a piece of that pie, and decided to have him create a custom game plan to begin enhancing one of my businesses presence on the web.
Josh and his team at Badger SEO began working on my project. The things he was doing were things I had never heard of or even knew were important. It started by establishing our brand, and branding our business name in as many places on the web as possible. Sites like YouTube, YP, Manta, Yelp, AngiesList, Facebook, Twitter, and others were all out there and we had not claimed them as our own! Seems so sensible, but it was something I hadn’t thought about.
After the branding phase, actually during, they began analyzing our current website, and started making subtle changes to the site title, some of our headlines, and the content. What this was doing was helping Google understand what our pages were about so it would be easier for them to rank us for search related to our business. He called this process on page SEO. I can tell you that it worked well, because we started creeping into the search results for things we were nowhere to be found for before.
After that, they started performing what they called off site SEO, which means building links to the website and other social properties they created for me. I can tell you this much, the results after that phase were astonishing, and my business was exploding.
Our website was raking in leads around the clock. I had to hire on more people to handle the workload, which was a pleasant surprise! I had no idea what could happen by getting our business established online, and it really opened my eyes as to the direction I wanted to go in the future with other businesses.
Badger SEO provided me with awesome search engine marketing services, and I owe them dearly. If you are looking to get your business a strong presence online, I highly recommend you check them out. Their prices are affordable, and they are awesome to work with.
I will leave you with this short video that explains more about how digital marketing can help your business grow. Enjoy!
Thank you for reading this post. Feel free to contact us if you have any questions!